Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
2019
HD69.B7 K459 2019eb
Linked e-resources
Linked Resource
Online Access
Details
Title
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
ISBN
9781119533290 (electronic book)
1119533295 (electronic book)
9781119533283 (electronic book)
1119533287 (electronic book)
9781119533184
1119533295 (electronic book)
9781119533283 (electronic book)
1119533287 (electronic book)
9781119533184
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Language
English
Description
1 online resource (xxviii, 338 pages) : illustrations.
Call Number
HD69.B7 K459 2019eb
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Source of Description
Description based on print version record.
Added Author
Tybout, Alice M., editor.
Calkins, Tim, editor.
Calkins, Tim, editor.
Series
Kellogg School of Management (Series)
Available in Other Form
Kellogg on branding in a hyper-connected world
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Online Access
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Online Resources > Ebooks
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