Introduction / Mark Dodds, Kevin Heisey and Aila Ahonen
Part 1: International Sport Business Strategy Export of National Sport Leagues / Herbert Woratschek, Guido Schafmeister and Tim Ströbel
Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland / Risto Rasku and Douglas Michele Turco
The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? / Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner
Major sport events at the center of International Sport Federations resource strategy / Josephine Clausen and Emmanuel Bayle
Hosting International Sporting Events / Heather L. Dichter
Globalisation of Sport Business Management Education
Pedro Guedes de Carvalho and Darlene A. Kluka
Part 2: Sport Marketing
Marketing Implications of Playing Regular Season Games in International Markets: Losing Home Domestic Advantage or Gaining Away International Advantage? / Eric Schwartz
Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi / Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane
The Role of Endorsement in International Sports Marketing / Sara Keshkar
Womens Tennis Association Efforts in Asian Markets / Vicky Martin and Valentina Starkova
Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts / Cem Tinaz
Part 3: Sport Economics and Finance
Footballs Failing Finances / John Beech
Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences / Kevin Heisey
The Significance of Direct Economic Impact of International Sport Events for the Hosting City / Osmo Laitila and Noud van Herpen
Maximizing Revenue Through Ticketing Technology / Jim Reese
Sport Industry in China: Opportunities and Challenges / Dongfeng Liu
International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent / Sungho Cho
Part 4: Legal Aspects
Athlete Involvement in the Governance of Sport Organizations / Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl
Athlete Image Rights in the US and UK / Simon Boyes and Natasha Brison
How Can Sport Sponsors Comply with International Corruption Laws / Mark Dodds
Trademark Protection Across Borders / Kerri Cebula
Privacy at Work: Strategies for Successful Social Media Policies / Lauren McCoy
Part 5: Sport Media and Communication / Hijacking of a Hashtag: The Case of #CheersToSochi / Lauren Burch, Ann Pegoraro and Evan Fredrick
Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League / Matthew A. Gilbert
Internationalization as a Strategy for Success in the LPGA / Tara Mahoney
Sports-Media Complex and the Business of Football in Africa / Gerard A. Akindes
Part 6: Sport Tourism
Global Sport Tourism and the Lure of Mega-Events / Brendon Knott and Kamilla Swart
Sports Facilities Tourism / Louise Bielzer
Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach / Derek van Rheenen
Small-Scale Active Sport Tourism is International Business / Richard J. Buning and Brian D. Krohn
Part 7: Sport Development
India: From a Cricketing Nation to a Business Industry / Juthika Mehta
The Role of Highlight Events in Sport-For-Development / Nico Schulenkorf and Katie Schlenker
Social Entrepreneurship and Sport / Jonathan Robertson
The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises / Aila Ahonen and Sari Savolainen
Partnership Building to Create Change / Kevin Heisey.