Intro; Foreword; Acknowledgements; Contents; About the Author; List of Figures; List of Tables; 1: Integration of Assortment and Merchandising; Visual Merchandising Versus Traditional Space Management; What If Merchandising and Assortment Decisions Are Made in Harmony?; Online Shopping Experience; Focus on Space Decision; Structure of the Book; Reference; 2: Assortment Size and Space; Supplier Perspective on Assortment Size; Retailer Perspective on Assortment Size; Shopper Perspective on Assortment Size; The Impact of Assortment on Choice; Cognitive Choice: How Shoppers Think

Human Visual Capabilities: What Shoppers SeeSetting the Right Assortment Size: Actual Number Versus Perception; Taking Assortment Decisions in Relationship to the Amount of Space; Space Elasticity Is Low: More Space for a Product Generates Minimal Sales; Academic Evidence of Low Space Elasticity; Space-to-Product Ratio: More Space Enhances the Product Image; Implementing More Space for Products in Retail; Actual Versus Perception of Assortment; References; 3: Composition of Assortment; Why Variation Is Important from Retail Perspective; Destination Categories: Unique Products Drive Traffic

Identifying Unique ProductsBuilding Assortments by Analysing Density and Entropy of Assortment; Lower Density: Select Attribute Levels That Are Farther Away from Each Other; Entropy: Look for More Attributes and Uneven Distribution of Products; Measuring the Level of Substitution; Adding Assortment in an Alignable Way; Finding the Right Attributes Through Assortment Reduction; Working with Attributes May Not Work: Shopper Decision Strategies; Summary Principles for Optimal Assortment: REDUB; References; 4: Ways of Organising Assortment

Quality of Space Is More Important than Quantity of SpaceMoving a Product from the Worst to the Best Spot Delivers 59 Per Cent More Sales; Need to Become More Fact-Driven in Approach on Shelf and Store Layout; Irrationality of Retail Marketing Decision-Makers; Large Assortments Do Work, If Organised Well; Guidelines for Way of Organising Assortments; Vertical Positioning; Horizontal Positioning; Centre Offers Optimal Price/Quality Balance with the Most Popular Products

Centre Attracts More Attention Through More and Longer Eye Fixations, Because the Centre Is the Most Efficient Landing Spot to Discover the RestCentre Feels as Safe Heuristic; Beginning Attracts Most Traffic and Is More Sensitive to Price Changes; Summary of Practical Guidelines on Horizontal Placement; Vertical Versus Horizontal Stripe; The Number of Category Labels; The Sort of Category Labels; Asymmetries; Double-Facing; Filtering; Text Versus Images; Information; Grouping by Attribute or Benefit; Contamination; Scarcity; Complements or Substitutes Together; References