Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries / Isabell Koinig ; foreword by Sandra Diehl.
2016
RS56
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Details
Title
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries / Isabell Koinig ; foreword by Sandra Diehl.
Author
Koinig, Isabell, author.
ISBN
9783658131340 (electronic book)
3658131349 (electronic book)
9783658131333
3658131349 (electronic book)
9783658131333
Published
Wiesbaden : Springer Science and Business Media, 2016.
Language
English
Description
1 online resource
Call Number
RS56
Dewey Decimal Classification
615.1
Note
At head of title: Forschungsgruppe Konsum und Verhalten.
Access Note
Access limited to authorized users.
Source of Description
Vendor-supplied metadata.
Added Corporate Author
Forschungsgruppe Konsum und Verhalten (Germany)
Available in Other Form
Evidence from Four Countries
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Online Access
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