Eurasian Business Perspectives : Proceedings of the 24th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can.
2019
HF3008
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Title
Eurasian Business Perspectives : Proceedings of the 24th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can.
ISBN
9783030186524 (electronic book)
3030186520 (electronic book)
9783030186517
3030186520 (electronic book)
9783030186517
Published
Cham : Springer, 2019.
Language
English
Description
1 online resource (xiv, 181 pages) : illustrations.
Item Number
10.1007/978-3-030-18652-4 doi
Call Number
HF3008
Dewey Decimal Classification
158.7
Summary
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
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Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Bilgin, Mehmet Huseyin. editor.
Danis, Hakan. editor.
Demir, Ender. editor.
Can, Ugur. editor.
Danis, Hakan. editor.
Demir, Ender. editor.
Can, Ugur. editor.
Series
Eurasian Studies in Business and Economics ; 11/2.
Available in Other Form
Print version: 9783030186517
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