Consumer behaviour and analytics / Andrew Smith.
Smith, Andrew, 1967 March 27- author.; ProQuest (Firm)
2020
HF5415.32 .S5595 2020
Available Online

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Title
Consumer behaviour and analytics / Andrew Smith.
Author
Smith, Andrew, 1967 March 27- author.
ISBN
9780429489921 (electronic book)
0429489927 (electronic book)
9780429953354 (electronic book)
0429953356 (electronic book)
9780429953361 (electronic book)
0429953364 (electronic book)
9781138592643
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
Language
English
Description
1 online resource (xi, 204 pages)
Call Number
HF5415.32 .S5595 2020
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on September 19, 2019).
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Consumer behaviour and analytics
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Online Access
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An introduction to consumer analytics
Purchase insight and the anatomy of transactions
Web and social media activity
Extant research and exogenous cognition
Elemental features of consumer choice : needs, economics, deliberation and impulse
Perceptual and communicative features of consumer choice
Individual and social features of consumption
Knowledge driven marketing and the modular adaptive dynamic schematic
Index.

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