Consumer behaviour and analytics / Andrew Smith.
Smith, Andrew, 1967 March 27- author.; ProQuest (Firm)
2020
HF5415.32 .S5595 2020
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title Consumer behaviour and analytics / Andrew Smith.
Author Smith, Andrew, 1967 March 27- author.
ISBN 9780429489921 (electronic book)
0429489927 (electronic book)
9780429953354 (electronic book)
0429953356 (electronic book)
9780429953361 (electronic book)
0429953364 (electronic book)
9781138592643
Published Abingdon, Oxon ; New York, NY : Routledge, 2020.
Language English
Description 1 online resource (xi, 204 pages)
Call Number HF5415.32 .S5595 2020
Dewey Decimal Classification 658.8/342
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on September 19, 2019).
Added Corporate Author ProQuest (Firm)
Available in Other Form Consumer behaviour and analytics
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
An introduction to consumer analytics
Purchase insight and the anatomy of transactions
Web and social media activity
Extant research and exogenous cognition
Elemental features of consumer choice : needs, economics, deliberation and impulse
Perceptual and communicative features of consumer choice
Individual and social features of consumption
Knowledge driven marketing and the modular adaptive dynamic schematic
Index.

Browse Subjects

Show more subjects...

Statistics

from
to
Export