Marketing technologies: corporate cultures and technological change / Elena Simakova.
Simakova, Elena, 1973-
2013
HD58.8 .S576 2013
Available Online

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Title Marketing technologies: corporate cultures and technological change / Elena Simakova.
Author Simakova, Elena, 1973-
ISBN 9780415624770 (hardback)
9780203102039 (electronic bk.)
Imprint London ; New York : Routledge, 2013.
Language English
Description xvi, 185 p.
Call Number HD58.8 .S576 2013
Dewey Decimal Classification 381
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Series Routledge studies in innovation, organization and technology ; 25.
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Record Appears in Online Resources > Ebooks
All Resources
The "market turn" in science and technology studies
Marketing technologies : in theory, and in practice
Inside corporations : an ethnographic approach
Becoming a neophyte marketer
Marketing texts as discursive objects, or do texts speak for themselves?
"Softly, softly" tagging the world
RFID "theatre of the proof"
Concluding remarks.

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