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Table of Contents
The "market turn" in science and technology studies
Marketing technologies : in theory, and in practice
Inside corporations : an ethnographic approach
Becoming a neophyte marketer
Marketing texts as discursive objects, or do texts speak for themselves?
"Softly, softly" tagging the world
RFID "theatre of the proof"
Concluding remarks.
Marketing technologies : in theory, and in practice
Inside corporations : an ethnographic approach
Becoming a neophyte marketer
Marketing texts as discursive objects, or do texts speak for themselves?
"Softly, softly" tagging the world
RFID "theatre of the proof"
Concluding remarks.