Bollywood and globalization [electronic resource] : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
Schaefer, David J.; Karan, Kavita.
2013
PN1993.5.I8 B5925 2013
Available Online

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Title Bollywood and globalization [electronic resource] : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
ISBN 9780415625234
9780203085141 (electronic book)
Publication Details New York : Routledge, 2013.
Language English
Description xix, 183 p. : ill.
Call Number PN1993.5.I8 B5925 2013
Dewey Decimal Classification 791.430954
Summary "The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations"-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Schaefer, David J.
Karan, Kavita.
Series Routledge contemporary South Asia series ; 63
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pt. I. Transcultural contexts and soft power
pt. II. Cinematic content and soft power
pt. III. Cinematic soft power and audiences.

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