International marketing: a strategic approach to world markets / Simon Majaro.
2013
HF1009.5 .M35 2013
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Details
Title
International marketing: a strategic approach to world markets / Simon Majaro.
Author
Majaro, Simon.
ISBN
9780415643368
9780203077740 (electronic bk.)
9780203077740 (electronic bk.)
Publication Details
London : Routledge, 2013.
Language
English
Description
307 p. : ill.
Call Number
HF1009.5 .M35 2013
Dewey Decimal Classification
658.84
Note
First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Series
Routledge library editions. International marketing ; v. 25
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