International marketing: strategy and management / Colin Gilligan and Martin Hird.
Gilligan, Colin.; Hird, Martin.
2013
HF1416 .G55 2013
Available Online

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Title International marketing: strategy and management / Colin Gilligan and Martin Hird.
Author Gilligan, Colin.
ISBN 9780415641135
9780203077771 (electronic bk.)
Publication Details Oxon [England] : Routledge, 2013.
Language English
Description 310 p. : ill.
Call Number HF1416 .G55 2013
Dewey Decimal Classification 658.84
Note First published in 1986 by Croom Helm.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Hird, Martin.
Series Routledge library editions : international business ; v. 17
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Record Appears in Online Resources > Ebooks
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pt. 1. The international marketing environment and approaches to opportunity analysis
pt. 2. Market entry decisions and approaches to international marketing planning
pt. 3. Developing, implementing and controlling the international marketing mix.

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