The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson.
2016
HF5414 .C667 2016
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Title
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson.
ISBN
9780566092442
9781317023043 (electronic bk.)
9781317023043 (electronic bk.)
Published
London [England] ; New York, New York : Routledge, 2016.
Copyright
©2013
Language
English
Description
1 online resource (382 pages) : illustrations, tables
Call Number
HF5414 .C667 2016
Dewey Decimal Classification
658.827
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Print version: Conrad, Christian A., 1966- New brand spirit : how communicating sustainability builds brands, reputations and profits. London [England] ; New York, New York : Routledge, 2016, c2013 9780566092442
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