Brand Jamaica : reimagining a national image and identity / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart.
Johnson, Hume N., editor.; Gentles-Peart, Kamille, editor.; ProQuest (Firm)
2019
F1887 .B73 2019
Available Online

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Title Brand Jamaica : reimagining a national image and identity / edited and with an introduction by Hume Johnson and Kamille Gentles-Peart.
ISBN 9781496217486 (electronic book)
1496217489 (electronic book)
9781496200563
149620056X
Published Lincoln : University of Nebraska Press, [2019]
Language English
Description 1 online resource (xxxiii, 214 pages)
Call Number F1887 .B73 2019
Dewey Decimal Classification 972.92/06
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Author Johnson, Hume N., editor.
Gentles-Peart, Kamille, editor.
Added Corporate Author ProQuest (Firm)
Available in Other Form Print version: 149620056X
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Between fame and infamy: the dialectical tension in Jamaica's nation brand / Hume Johnson
Branding the nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon
Women of "paradise": tourism discourses and the lived realities of Jamaican women in the United States / Kamille Gentles-Peart
Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Kasafi Perkins
An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint-Loubert
Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson
Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson
Final thoughts / Hume Johnson and Kamille Gentles-Peart.

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