Sustainable Innovation : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora, editors.
2020
HD45
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Details
Title
Sustainable Innovation : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora, editors.
ISBN
9783030304218 (electronic book)
3030304213 (electronic book)
9783030304201
3030304213 (electronic book)
9783030304201
Published
Cham : Palgrave Macmillan, 2020.
Language
English
Description
1 online resource (xxvii, 154 pages) : illustrations
Item Number
10.1007/978-3-030-30
Call Number
HD45
Dewey Decimal Classification
658.514
Summary
In todays ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
Access Note
Access limited to authorized users.
Series
International marketing and management research.
Available in Other Form
Sustainable Innovation : Trends in Marketing and Management
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Online Access
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