Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.
Bilgin, Mehmet Huseyin. editor.; Danis, Hakan. editor.; Demir, Ender. editor.; Ucal, Meltem Ş. editor.
2020
HF5415.34
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Title Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.
Edition 1st ed. 2020.
ISBN 9783030350512
3030350517
9783030350505
DOI https://doi.org/10.1007/978-3-030-35051-2
Published Cham : Springer International Publishing : Imprint: Springer, 2020.
Language English
Description 1 online resource (xvii, 367 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-030-35051-2 doi
Call Number HF5415.34
Dewey Decimal Classification 658.8342
Summary This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Bilgin, Mehmet Huseyin. editor.
Danis, Hakan. editor.
Demir, Ender. editor.
Ucal, Meltem Ş. editor.
Series Eurasian Studies in Business and Economics ; 12/2.
Available in Other Form Print version: 9783030350505
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Marketing
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Management
Accounting and Finance.

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