Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.
2020
HF5415.34
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Title
Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal.
Edition
1st ed. 2020.
ISBN
9783030350512
3030350517
9783030350505
3030350517
9783030350505
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Language
English
Description
1 online resource (xvii, 367 pages) : illustrations.
Item Number
10.1007/978-3-030-35051-2 doi
Call Number
HF5415.34
Dewey Decimal Classification
658.8342
Summary
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
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Digital File Characteristics
text file PDF
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Series
Eurasian Studies in Business and Economics ; 12/2.
Available in Other Form
Print version: 9783030350505
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Table of Contents
Marketing
Tourism
Management
Accounting and Finance.
Tourism
Management
Accounting and Finance.