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International student mobility and access to higher education / Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco.

9783030441395
3030441393

Cham : Palgrave Macmillan, ©2020.

English

1 online resource (246 pages).

LB2375

378.1/982691

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend.

Includes bibliographical references and index.

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Description based on print version record.

Marketing and communication in higher education.

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