A profile of the United States toy industry : serious fun / Christopher Byrne.
2013
HD9993.T693U5 B976 2013
Linked e-resources
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Online Access
Details
Title
A profile of the United States toy industry : serious fun / Christopher Byrne.
Author
Byrne, Christopher., author.
Edition
First edition.
ISBN
9781606495100 (paperback)
9781606495117 (electronic bk.)
9781606495117 (electronic bk.)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Language
English
Description
1 online resource (xvi, 145 pages)
Call Number
HD9993.T693U5 B976 2013
Dewey Decimal Classification
338.7688720973
Summary
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies -- all of these businesses share a balance sheet. Toy consumers are equally diverse, ranging from grandparents planning a splurge, to parents hoping to give their kids a leg up in learning to kids parting with their pocket change. They cross every demographic category. As we often say, if you're going to reproduce and buy stuff -- or if you know someone who is -- you're a toy consumer. And, those consumers have more than 160,000 different toys to choose from at any time -- ranging from the hot, TV-promoted items to inexpensive impulse toys. It's also the only industry where the performance of a multi-billion, multinational company can be largely dependent on the whims of an 8- year-old.
Note
Part of: 2013 digital library.
Bibliography, etc. Note
Includes bibliographical references (page [141]) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on December 17, 2013).
Series
2013 digital library.
Industry profiles collection.
Industry profiles collection.
Available in Other Form
Print version: 9781606495100
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Acknowledgements
Introduction
1. A brief history of the U.S. toy industry
2. The toy industry by size and category
3. Product still rules
4. Buying and selling
5. Creating desire: licensing, advertising & marketing
6. The money game: the financial realities of the toy industry
7. So you still want to play?
Epilogue
Bibliography
Index.
Introduction
1. A brief history of the U.S. toy industry
2. The toy industry by size and category
3. Product still rules
4. Buying and selling
5. Creating desire: licensing, advertising & marketing
6. The money game: the financial realities of the toy industry
7. So you still want to play?
Epilogue
Bibliography
Index.