Online marketing to investors : how to develop effective investor relations / Daniel Valentine.
2015
HD2744 .V256 2015
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Details
Title
Online marketing to investors : how to develop effective investor relations / Daniel Valentine.
Edition
First edition.
ISBN
9781631571404 paperback
9781631571411 (electronic bk.)
9781631571411 (electronic bk.)
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Language
English
Description
1 online resource (xiv, 99 pages)
Call Number
HD2744 .V256 2015
Dewey Decimal Classification
659.285
Summary
This book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade.
Bibliography, etc. Note
Includes bibliographical references (pages 89-93) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on April 29, 2015).
Series
Finance and financial management collection. 2331-0057
Available in Other Form
Print version: 9781631571404
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Online Access
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Table of Contents
1. The purpose of investor relations
2. The development of investor relations
3. The ethics of investor relations
4. How the London Stock Exchange works
5. Marketing and IR
6. Principles of corporate reputation and investor communication
7. Crafting an investment thesis
8. Crafting the investor marketing strategy
9. Executing the strategy
10. Introducing the internet
11. Using traditional online channels
12. Using new and social media
13. The future of investor relations
14. Case studies
References
About the author
Index.
2. The development of investor relations
3. The ethics of investor relations
4. How the London Stock Exchange works
5. Marketing and IR
6. Principles of corporate reputation and investor communication
7. Crafting an investment thesis
8. Crafting the investor marketing strategy
9. Executing the strategy
10. Introducing the internet
11. Using traditional online channels
12. Using new and social media
13. The future of investor relations
14. Case studies
References
About the author
Index.