Machine generated contents note: INTRODUCTION 1. INTERVIEWS WITH REAL ESTATE TITANS 1. Richard Mack - Understand the potential downside of a deal 2. Urs Ledermann - Your final users should be your biggest fans 3. Ronald Terwilliger - The secret to living is giving 4. Gina Die Barroso - A beauty of a mission 5. Elie Horn - There is no reward without risk 6. Richard Ziman - Success is about making a difference 7. Robert Faith - Real estate is an entrepreneurial business 8. Chaim Katzman - The sky is not falling 9. Rohit Ravi - Find the supply and demand imbalance 10. Joseph Sitt - Learn to understand the customer and what they want 11. Carlos Betancourt - Patience is the ultimate virtue 2. THE 7 KEY LESSONS 12. Real Estate Titans Have a Powerful Mindset 13. Titans Are the Hardest Workers in Any Room 14. Titans Have Deep Focus and Clarity 15. Titans Are Educated and Quantitative 16. Titans Surround themselves with greatness 17. Titans Are Extraordinary Salesmen 18. Titans Execute APPENDIX A: A Conversation with Wharton's Dr Peter Linneman APPENDIX B: Value Add - A Case Study Glossary About the Author Index.