Designing the music business : design culture, music video and virtual reality / Guy Morrow.
Morrow, Guy.
2020
ML3790
Available Online

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Title Designing the music business : design culture, music video and virtual reality / Guy Morrow.
Author Morrow, Guy.
ISBN 9783030481148 (electronic book)
303048114X (electronic book)
3030481131
9783030481131
DOI https://doi.org/10.1007/978-3-030-48
Publication Details Cham : Springer, 2020.
Language English
Description 1 online resource
Item Number 10.1007/978-3-030-48
Call Number ML3790
Dewey Decimal Classification 780.23
Summary This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Series Music business research.
Available in Other Form Print version: 9783030481131
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction
Research Design
Album Cover Design.

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