The Road to Wicked : the Marketing and Consumption of Oz from L. Frank Baum to Broadway / Kent Drummond, Susan Aronstein, Terri L. Rittenburg.
2018
PS3503.A923
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
The Road to Wicked : the Marketing and Consumption of Oz from L. Frank Baum to Broadway / Kent Drummond, Susan Aronstein, Terri L. Rittenburg.
ISBN
9783319931067 (electronic book)
3319931067 (electronic book)
9783319931050
3319931059
3319931067 (electronic book)
9783319931050
3319931059
Published
Cham, Switzerland : Palgrave Macmillan, [2018]
Copyright
©2018
Language
English
Description
1 online resource
Call Number
PS3503.A923
Dewey Decimal Classification
813/.52
Summary
"The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability-- the capacity of artists, narratives, art forms, and genres to remain viable over time--and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum's 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful--Disney's recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it."-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed July 30, 2018).
Added Author
Aronstein, Susan, author.
Rittenburg, Terri, author.
Rittenburg, Terri, author.
Available in Other Form
Road to Wicked.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources