The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub / edited by Young-Chan Kim, Pi-Chi Chen.
Kim, Young-Chan, editor.; Chen, Pi-Chi, editor.
2018
HD62.4-HD62.45
Available Online

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Title The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub / edited by Young-Chan Kim, Pi-Chi Chen.
ISBN 9783319790480
331979048X
DOI https://doi.org/10.1007/978-3-319-79048-0
Published Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.
Language English
Description 1 online resource (XV, 276 pages 17 illustrations) : illustrations.
Item Number 10.1007/978-3-319-79048-0 doi
Call Number HD62.4-HD62.45
Dewey Decimal Classification 338.7095
Summary One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Kim, Young-Chan, editor.
Chen, Pi-Chi, editor.
Series Palgrave Macmillan Asian business series.
Available in Other Form Print version: 9783319790473
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley
Part I. Digital Business as a Social Networking Tool
2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W.L. Fong
3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao
4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi
5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen
Part II. Digital Business as an Operating Platform
6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia; Tao Jiang, Yeyi Li
7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao
8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin
9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim
10. Conclusion
The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng.

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