Learning to Sell Sex(ism) : Advertising Students and Gender / Aileen O'Driscoll.
2019
HF5827.85
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Learning to Sell Sex(ism) : Advertising Students and Gender / Aileen O'Driscoll.
Author
O'Driscoll, Aileen, author.
ISBN
9783319942803 (electronic book)
3319942808 (electronic book)
3319942794
9783319942797
3319942808 (electronic book)
3319942794
9783319942797
Published
Cham, Switzerland : Palgrave Macmillan, [2019]
Copyright
©2019
Language
English
Description
1 online resource
Call Number
HF5827.85
Dewey Decimal Classification
659.1045522
Summary
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed November 29, 2018).
Available in Other Form
LEARNING TO SELL SEX-ISM.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
1. Introduction
2. Gendered advertising: From text to industry to classroom
3. We're just different (but equal): Unpacking students' gendered views
4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men
5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content
6. Conclusions and Reflections.
2. Gendered advertising: From text to industry to classroom
3. We're just different (but equal): Unpacking students' gendered views
4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men
5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content
6. Conclusions and Reflections.