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1. Introduction / J. Mark Munoz and Neal King
Part 1. Effective organization
2. Developing and maintaining meaningful relationships with faculty, staff, and students / Arthur F. Kirk, Jr.
3. Optimizing the board-president relationship: best practices that make a difference! / Eugene B. Habecker
4. Pathways to entrepreneurship in the academe / J. Mark Munoz
5. Evaluating the impact of social networks on the university's public engagement / Letizia Lo Presti and Vittoria Marino
6. Business and academic linkages: the case of Georgia / Kakha Shengelia and Shalva Machavariani
7. Quad-helix engagement for city and regional development: the role of universities in governance, leadership, and management / Thandwa Z. Mthembu
Part 2. Controlling for success
8. An empirical basis for strategic management of price and aid / Richard A. Hesel and Craig Goebel
9. Enrollment management / Halia M. Valladares and David Docherty
10. Assessment is everyone's business / Wendy Weiner
11. Fundraising in higher education: aligning mission, development staff, and donors / Mac Powell
12. Financial management in higher education / Neal King and J. Mark Munoz
13. Conclusion / J. Mark Munoz and Neal King
Index
List of contributing authors.

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