Matching services to markets : the role of the human sensorium in shaping service-intensive markets / H.B. Casanova.
2016
HF5470 .C275 2016
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Online Access
Details
Title
Matching services to markets : the role of the human sensorium in shaping service-intensive markets / H.B. Casanova.
Author
Casanova, H. B., author.
Edition
First edition.
ISBN
9781631573088 e-book
9781631573071 paperback
9781631573071 paperback
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Language
English
Description
1 online resource (xix, 108 pages) : illustrations.
Call Number
HF5470 .C275 2016
Dewey Decimal Classification
330.153
Summary
Every creature builds its niche in engagement with its environment. Such engagements, repeated over time, invariably result in stable exchanges supporting a particular species. Every species maintains its exchanges using its unique sensorium, its own aggregated set of sensory channels it uses to see and frame the world around it. Our sensorium dictates the unique way we discover our worlds. It determines the reach, the range, the limits, the apprehended spectra, the blind spots, and the sutures among the sensory channels by which we gain inbound impressions of our wider environs. As well, our sensorium conditions how we think, judge, and how we launch outbound action, as we build our very human exchanges into societies. It engraves and projects itself on both the learnings and initiatives we deploy to impose meaning and intent onto our wider human world. It determines our structures, our processes and the materiel we use to build out our socially networked exchanges. In the economic realm, these exchanges, structured uniquely by our very human sensorium, become formalized as Markets. Understanding our sensorium, seeing its projective power, its emergent properties, and its corresponding fault lines and tectonic zones as it governs and even dictates our social structures, can greatly clarify our understanding of market architecture itself: structure, process, and materiel. With these deep landmarks mapped out, we can catalyze great progress in further consolidating a robust Science of Service and Service Innovation. Spurring that on is the dominant intent and exploration of this book.
Bibliography, etc. Note
Includes bibliographical references (pages 103-105) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on June 12, 2016).
Series
Service systems and innovations in business and society collection. 2326-2699
Available in Other Form
Print version: 9781631573071
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Online Access
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Table of Contents
1. Mapping a course into markets
2. And the answer is: exchanges
3. Markets
4. Time-invariant market structure
5. Interim conclusions
Appendix A. The sensorium cascades into markets
Appendix B. The roots of market structure in biology and sociobiology
Appendix C. Cycles between production, finance, and market strategy at IBM
Appendix D. Glossary, keywords, and special terms
References
Index.
2. And the answer is: exchanges
3. Markets
4. Time-invariant market structure
5. Interim conclusions
Appendix A. The sensorium cascades into markets
Appendix B. The roots of market structure in biology and sociobiology
Appendix C. Cycles between production, finance, and market strategy at IBM
Appendix D. Glossary, keywords, and special terms
References
Index.