Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
2016
HF5415.129 .M858 2016
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Details
Title
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
Edition
First edition.
ISBN
9781786354563
9781786354556 (e-book)
9781786354556 (e-book)
Published
Bingley, England : Emerald, 2016.
Copyright
©2016
Language
English
Description
1 online resource (274 pages) : illustrations
Call Number
HF5415.129 .M858 2016
Dewey Decimal Classification
658.788
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed November 2, 2016).
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