Emotional appeals in advertising banking services / Emmanuel Mogaji.
2018
HF6161.B2 .M643 2018
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Details
Title
Emotional appeals in advertising banking services / Emmanuel Mogaji.
Author
ISBN
9781787563025
9781787562998 (e-book)
9781787562998 (e-book)
Published
United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : Emerald Publishing Limited, 2018.
Language
English
Description
1 online resource (121 pages) : illustrations
Call Number
HF6161.B2 .M643 2018
Dewey Decimal Classification
332.10688
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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