Magnetic stories : Connect with customers and engage employees with brand storytelling.
2021
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Details
Title
Magnetic stories : Connect with customers and engage employees with brand storytelling.
Author
Dolan, Gabrielle.
ISBN
9780730388531 (electronic book)
0730388530 (electronic book)
0730388514
9780730388517
0730388530 (electronic book)
0730388514
9780730388517
Publication Details
[S.l.] : JOHN WILEY, 2021.
Language
English
Description
1 online resource.
Dewey Decimal Classification
658.872
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Print version: 9780730388517
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Online Access
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Table of Contents
Bring together brand and stories
Tell 5 types of brand stories
Implement brand storytelling
See magnetic stories in action.
Tell 5 types of brand stories
Implement brand storytelling
See magnetic stories in action.