Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer.
Schaefer, Kate, author.; ProQuest (Firm)
2020
HF5415.165 .S33 2020
Available Online

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Title Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer.
Author Schaefer, Kate, author.
Edition First edition.
ISBN 9781350092891 (electronic book)
1350092894 (electronic book)
9781350092884 (electronic book)
9781350092877 print
1350092878 print
9781350092907
1350092908 print
9781350092860 (electronic book)
DOI https://doi.org/10.5040/9781350092891
Published London, UK ; Bloomsbury Visual Arts, 2020.
Distributed [London, England] : Bloomsbury Publishing, 2020
Language English
Description 1 online resource ( 200 pages)
Other Standard Identifiers 10.5040/9781350092891 doi
Call Number HF5415.165 .S33 2020
Dewey Decimal Classification 659.1/5
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based upon online resource; title from PDF title page (viewed March 29, 2021).
Added Corporate Author ProQuest (Firm)
Available in Other Form Print version: 9781350092877
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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1. What is Visual Merchandising? Overview of VM What it includes Why it is used (Commerciality) How visual merchandising has progressed
2. The History and Evolution of Visual Merchandising History of visual merchandising Evolution of visual merchandising and display Incorporating digital technologies Successes and Challenges: Translating the ?See Now, Buy Now? to the sales floor Company Spotlight: Sephora
3. Visual Merchandising and Omnichannel Retail Enhancing the online shopping experience Social Media and visual merchandising Using mobile devices (Introduce beacon technologies, interactive displays) Mass Customization Company Spotlight: Ted Baker and Google
4. Store Planning and Design What is store planning? Square Footage vs
. Selling Space Materials Furniture Software programs/CAD programs Tradeshows (ie
. GlobalShop) Company Spotlight: Visual Retailing (MockShop) or Retail Smart
5. Store Interiors Experiential retail Sensory merchandising Sustainability in visual merchandising Heat Mapping (Data Analytics) Dwell Time (Data Analytics) Company Spotlight: Amazon (AmazonGo)
6. Mannequins and Forms Communicating through mannequins and forms The future of mannequins and forms Company Spotlight: Iconome
7. Exterior and Window Displays Interactive Displays: Who, What, Why Infrared Sensors Facial Recognition Virtual Reality Augmented Reality Mobile Commerce Social Media/Mass Customization Conclusion What Might We Expect as the Future of VM?

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