Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse.
1986
HF6146.T42 S845 1986 (Mapit)
Available at General Collection
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Details
Title
Effective television advertising : a study of 1000 commercials / David W. Stewart, David H. Furse.
Author
Stewart, David W.
ISBN
066911751X (alk. paper)
Publication Details
Lexington, Mass. : Lexington Books, c1986.
Language
English
Description
xii, 178 p. ; 24 cm.
Call Number
HF6146.T42 S845 1986
Dewey Decimal Classification
659.14/3
Note
Includes index.
Bibliography, etc. Note
Bibliography: p. [167]-171.
Added Author
Furse, David H.
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