The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.
1990
HF5825 .P28 1990 (Mapit)
Available at General Collection
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Details
Title
The making of effective advertising / Charles H. Patti, Sandra E. Moriarty.
Author
Patti, Charles H.
ISBN
0135472903
Publication Details
Englewood Cliffs, N.J. : Prentice Hall, 1990.
Language
English
Description
xiii, 140 p. : ill ; 28 cm.
Call Number
HF5825 .P28 1990
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references (p.139-140).
Added Author
Moriarty, Sandra E. (Sandra Ernst)
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