Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
1991
HF5415.127 .L56 1991 (Mapit)
Available at General Collection
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Details
Title
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
Author
Linneman, Robert E., 1928-
ISBN
0070379548 :
Publication Details
New York : McGraw-Hill, c1991.
Language
English
Description
xii, 260 p. : ill. ; 24 cm.
Call Number
HF5415.127 .L56 1991
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references (p. 249-255) and index.
Added Author
Stanton, John L.
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