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Table of Contents
Foreword; Acknowledgements; Content; Figures; Tables; Abbreviations; A. Introduction; 1. Focus and Relevance; 2. Research Gaps and Literature Review; 2.1. Overview; 2.2. Retail Brand Equity and Retail Image in Retail Sectors; 2.3. Perceived Value and Retail Brand Equity in Retailing; 2.4. Cross-channel Effects in Multichannel Retailing; 2.5. General Research Objectives; 3. Structure and Contribution of the Studies; 3.1. Predictors and Effects of Retail Brand Equity; 3.2. Reciprocal Effects of Perceived Value and Retail Brand Equity.
3.3. Interdependent Effects of Multichannel Retailers' Brand Beliefs and Retail Brand Equity4. Further Remarks; B. Study 1: Sector-specific Antecedents of Retail Brand Equity; 1. Introduction; 2. Conceptual Framework and Hypothesis Development; 2.1. Specific Attributes and Retail Brand Equity in Retail Sectors; 2.2. Retail Brand Equity Effects in Retail Sectors; 3. Empirical Study; 3.1. Context and Sampling Method; 3.2. Measurement; 3.3. Method; 3.4. Results; 4. Discussion and Conclusions; 5. Limitations and Directions for Further Research.
C. Study 2: Reciprocity between Perceived Value and Retail Brand Equity1. Introduction; 2. Conceptual Framework and Hypothesis Development; 2.1. Reciprocity between Perceived Value and Retail Brand Equity and their Effects on Loyalty; 2.2. Utilitarian and Hedonic Value in Retail Sectors; 3. Empirical Studies; 3.1. Sample Designs; 3.2. Measurements; 3.3. Method; 3.4. Results; 4. General Discussion; 4.1. Theoretical Implications; 4.2. Managerial Implications; 5. Limitations and Further Research; D. Study 3: Interdependencies within Multichannel Retail Structures; 1. Introduction.
2. Conceptual Framework and Hypothesis Development2.1. Crosswise Effects within Channel Structures and the Paths to Conative Loyalty; 2.2. Paths within Strong and Weak Offline and Online Channels; 2.3. Reciprocity between Offline and Online Retail Brand Equity in Retail Sectors; 3. Empirical Studies; 3.1. Stimulus Development and Pretests; 3.2. Sample and Procedure; 3.3. Measurements; 3.4. Method; 3.5. Results; 4. General Discussion; 4.1. Implications of Crosswise Interdependencies; 4.2. Implications of Reciprocal Interdependencies; 4.3. Managerial Implications.
5. Limitations and Directions for Further ResearchE. Final Remarks; 1. Discussion and Conclusions; 1.1. Core Results; 1.2. Theoretical Implications; 1.3. Managerial Implications; 2. Further Research; References; Appendix; 1. Study 1: Sector-specific Antecedents of Retail Brand Equity; 1.1. Rival Models; 2. Study 2: Reciprocity between Perceived Value and Retail Brand Equity; 2.1. Item Parceling for the Perceived Value Scale; 2.2. Reliability and Validity Tests for the Utilitarian and Hedonic Value Models; 2.3. Measurement Invariance of Utilitarian and Hedonic Value Models.
3.3. Interdependent Effects of Multichannel Retailers' Brand Beliefs and Retail Brand Equity4. Further Remarks; B. Study 1: Sector-specific Antecedents of Retail Brand Equity; 1. Introduction; 2. Conceptual Framework and Hypothesis Development; 2.1. Specific Attributes and Retail Brand Equity in Retail Sectors; 2.2. Retail Brand Equity Effects in Retail Sectors; 3. Empirical Study; 3.1. Context and Sampling Method; 3.2. Measurement; 3.3. Method; 3.4. Results; 4. Discussion and Conclusions; 5. Limitations and Directions for Further Research.
C. Study 2: Reciprocity between Perceived Value and Retail Brand Equity1. Introduction; 2. Conceptual Framework and Hypothesis Development; 2.1. Reciprocity between Perceived Value and Retail Brand Equity and their Effects on Loyalty; 2.2. Utilitarian and Hedonic Value in Retail Sectors; 3. Empirical Studies; 3.1. Sample Designs; 3.2. Measurements; 3.3. Method; 3.4. Results; 4. General Discussion; 4.1. Theoretical Implications; 4.2. Managerial Implications; 5. Limitations and Further Research; D. Study 3: Interdependencies within Multichannel Retail Structures; 1. Introduction.
2. Conceptual Framework and Hypothesis Development2.1. Crosswise Effects within Channel Structures and the Paths to Conative Loyalty; 2.2. Paths within Strong and Weak Offline and Online Channels; 2.3. Reciprocity between Offline and Online Retail Brand Equity in Retail Sectors; 3. Empirical Studies; 3.1. Stimulus Development and Pretests; 3.2. Sample and Procedure; 3.3. Measurements; 3.4. Method; 3.5. Results; 4. General Discussion; 4.1. Implications of Crosswise Interdependencies; 4.2. Implications of Reciprocal Interdependencies; 4.3. Managerial Implications.
5. Limitations and Directions for Further ResearchE. Final Remarks; 1. Discussion and Conclusions; 1.1. Core Results; 1.2. Theoretical Implications; 1.3. Managerial Implications; 2. Further Research; References; Appendix; 1. Study 1: Sector-specific Antecedents of Retail Brand Equity; 1.1. Rival Models; 2. Study 2: Reciprocity between Perceived Value and Retail Brand Equity; 2.1. Item Parceling for the Perceived Value Scale; 2.2. Reliability and Validity Tests for the Utilitarian and Hedonic Value Models; 2.3. Measurement Invariance of Utilitarian and Hedonic Value Models.