Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications / edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere.
Slocum, Susan L., editor; Kline, Carol., editor; Cavaliere, Christina T., editor
2018
G149-180
Available Online

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Title Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications / edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere.
ISBN 3319571893
9783319571898
9783319571881 (print)
3319571885
DOI https://doi.org/10.1007/978-3-319-57189-8.
Published Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.
Language English
Description 1 online resource (228 pages) : illustrations (some color), tables
Other Standard Identifiers 10.1007/978-3-319-57189-8. doi
Call Number G149-180
Dewey Decimal Classification 338.4766342
Summary This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
Bibliography, etc. Note Includes bibliographical references at the end of each chapters and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Slocum, Susan L., editor
Kline, Carol., editor
Cavaliere, Christina T., editor
Available in Other Form Print version: 3319571885
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Introduction
2. Brewing Green: Sustainability in the Craft Beer Movement
3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes
4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability
5. Representing Rurality: Cider Mills and Agritourism
6. Developing Social Capital in Craft Beer Tourism Markets
7. New Jersey Craft Distilleries: Sense of place and sustainability
8. Drink Tourism: A Profile of the Intoxicated Traveler
9. Craft Brewing Festivals
10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites
11. Brewing a Beer Industry in Asheville, North Carolina
12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry
13. Conclusion.

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