Nordic Consumer Culture : State, Market and Consumers / edited by Søren Askegaard, Jacob Östberg.
Askegaard, Søren., editor; Östberg, Jacob., editor
2019
HF5415.34
Available Online

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Details

Title
Nordic Consumer Culture : State, Market and Consumers / edited by Søren Askegaard, Jacob Östberg.
Edition
1st ed. 2019.
ISBN
3030049337
9783030049331
3030049329
9783030049324
DOI
https://doi.org/10.1007/978-3-030-04933-1
Published
Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2019.
Language
English
Description
1 online resource (339 pages)
Item Number
10.1007/978-3-030-04933-1 doi
Call Number
HF5415.34
Dewey Decimal Classification
306.3
Summary
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge, ' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Access Note
Access limited to authorized users.
Added Author
Askegaard, Søren., editor
Östberg, Jacob., editor
Available in Other Form
Print version: 3030049329
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
1. Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg
2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo
3. Market Wonderland: An Essay about a Statist Individualist Consumer Culture; Sofia Ulver
4. Why Can't They Behave? Theorizing Consumer Misbehaviour as Regime Misfit between Neoliberal and Nordic Welfare Models; Diane M. Martin, Frank Lindberg, and James Fitchett
5. Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State; Maria Hokkinen
6. Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce and Consumers; Susanna Molander, Jacob Östberg and Ingeborg Astrid Kleppe
7. Experiencing Nature through Nordic Restrictions and Freedom; Emma Salminen
8. Danish Welfare Exports as 'The New Bacon': Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity; Stine Bjerregaard and Dannie Kjeldgaard
9. Dark, Difficult, Depressing: Nordic Crime Novels in the Eyes of the Beholder; Pamela Schultz Nybacka
10. Nordic Branding: An Odyssey into the Nordic Myth Market; Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg and Jacob Östberg
11. Mythologies of Finnishness in Advertising; Juulia Pietilä, Jack S. Tillotson and Søren Askegaard
12. Perspectives on Hygge: The Kolonihave Discourse; Jeppe Linnet and Jonathan Bean
13. Nordic Consumer Culture Theory Research: Conversation in a Wine Bar; Benjamin J. Hartmann and Eric j. Arnould.

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