Effective advertising: understanding when, how, and why advertising works / by Gerard J. Tellis.
2004
HF5823 .T273 2004
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Title
Effective advertising: understanding when, how, and why advertising works / by Gerard J. Tellis.
Author
ISBN
9780761922520
9781452262710
0761922520 (cloth)
0761922539 (paper)
9781452262710
0761922520 (cloth)
0761922539 (paper)
Publication Details
Thousand Oaks, Calif. : Sage Publications, c2004.
Language
English
Description
203 p. : ill.
Call Number
HF5823 .T273 2004
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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