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Preface to the English edition
Preface: The history of the Ohmi Region and the rise of the Ohmi merchants.
Chapter 1. "Three way satisfaction" and corporate social responsibility (CSR): Section 1. The spirit of sanpo-yoshi, three-way satisfaction : 1. Considering a third-person perspective ; 2. Born from ancient trading practices ; 3. The will of Nakamura Jihei Sogan
4. Being a member of society
Section 2. The social consciousness of "good for the world": 1. A healthy tension with society ; 2. Relevance to modern economics ; 3. Relevance to modern management ; 4. Customer satisfaction ; 5. Contribution to society ; 6. Social awareness and corporate social responsibility (CSR).


Chapter 2. The management practices of Ohmi merchants: Section 1: The Edo period and the hometowns of the Ohmi merchants: 1. Society in the Edo period ; 2. The hometowns of the Ohmi merchants ; 3. The Hachiman and Takashima merchants ; 4. Hino merchants ; 5. The Koto merchants
Section 2. Management methods and business models: . 1. Itinerant trading ; 2. Merchant unions ; 3. Regional product rotation ; 4. Organizational accounting ; 5. Branch stores, leaf stores and noriai-akinai ventures ; 6. The zaiho-nobori homecoming system.


Chapter 3. Life history of the entrepreneur Ito Chubei: Section 1: Itinerant trading: 1. The beginnings of general trading companies ; 2. Expanding to Kyushu ; 3. Joint sales with his brother and liquidation
Section 2. Innovative management: 1. Opening a store in Osaka ; 2. Thriving business ; 3. Selecting and caring for employees ; 4. Meeting system ; 5. Dividing profits three ways ; 6. Love for Osaka and enmity for Kyoto ; 7. Chubei's wife, Yae ; 8. The merchant way and faith.


Chapter 4. Management insights from the Ohmi merchants: Section 1. Insights from management philosophy: 1. Sanpo-yoshi and the awareness of being an outsider ; 2. Appropriate profits ; 3. Avoid waste and give your all 4. The determination to start a business ; 5. The spirit of the peddler ; 6. Faith and devotion ; 7. Social contribution by corporations ; 8. Customer satisfaction ; 9. Corporate social responsibility ; 10. Disposing of debts, orei-shomon and shusse-shomon ; 11. "Construction during famine" and "helping construction"
Section 2. Insights from management methods: 1. Forced dismissal of a merchant house head ; 2. Talent and innovation ; 3. Leveraging information ; 4. Investing in startup ventures ; 5. Profitability and corporate value ; 6. Enhancing corporate governance ; 7. Strength in technological development and creative innovation ; 8. Innovations in funding
Section 3. Insights from the roles of management: 1. The roles played by the merchants' wives ; 2. The shiofumi training of young women ; 3. Enjoying culture ; 4. The perspective of management and downsizing ; 5. The twilight years of founders ; 6. The failure of longstanding businesses and the quality of managers ; 7. Developing human resources ; 8. Teachings across three generations
Section 4. Insights from history: 1. Merchants and daimyo lords ; 2. The Sakuradamon incident ; 3. The Yokohama gold rush ; 4. The bankruptcy of a currency exchanger ; 5. The tenchu panic ; 6. Ocean voyages of the Meiji period ; 7. Branch stores on the Asian continent ; 8. Immigrants from Koto in Canada.


Final chapter. Contributing to society through anonymous good deeds.
Epilogue ; Bibliography ; Index ; About the author and about the translator ; Photo credits.

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