Making money, making music : history and core concepts / David Bruenger.
Bruenger, David, 1953- author.
2016
ML3790 .B7767 2016
Available Online

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Title
Making money, making music : history and core concepts / David Bruenger.
Author
Bruenger, David, 1953- author.
ISBN
9780520292581
9780520292598
9780520292581
9780520966062 (electronic book)
Published
Oakland, California : University of California Press, [2016]
Copyright
©2016
Language
English
Description
1 online resource (301 pages) : illustrations
Call Number
ML3790 .B7767 2016
Dewey Decimal Classification
780.23/73
Summary
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Making money, making music : history and core concepts.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Musical experience as transaction
Transience to permanence
The rise of commercial markets
Media revolutions
Convergence and crossover
Masssification
Scaling and selling live performance
Visual media
Artists, audiences, and brands
Digitization
State of the art.

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