The handbook of international advertising research / edited by Hong Cheng.
2014
HF1009.5 .H363 2014
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Details
Title
The handbook of international advertising research / edited by Hong Cheng.
Edition
First edition.
ISBN
9781444332377
9781118378496 (electronic bk.)
9781118378496 (electronic bk.)
Published
Malden, Massachusetts : John Wiley & Sons, 2014.
Copyright
©2014
Language
English
Description
1 online resource (657 pages) : illustrations, tables.
Call Number
HF1009.5 .H363 2014
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
Added Author
Cheng, Hong.
Series
Handbooks in communication and media
Available in Other Form
Handbook of international advertising research.
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Online Access
Record Appears in
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