The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.
Ramaswamy, Venkatram, author.; Ozcan, Kerimcan, 1971- author.
2014
HF5415.5 .R363 2014
Available Online

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Title
The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan.
Author
Ramaswamy, Venkatram, author.
ISBN
9780804789158
9780804790758 (electronic bk.)
Published
Stanford, California : Stanford University Press, 2014.
Copyright
©2014
Language
English
Description
1 online resource (356 pages) : illustrations
Call Number
HF5415.5 .R363 2014
Dewey Decimal Classification
658.5/75
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Ozcan, Kerimcan, 1971- author.
Available in Other Form
Print version: Ramaswamy, Venkat. Co-creation paradigm. Stanford, California : Stanford University Press, c2014 9780804789158
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