Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
2017
HM742 .P586 2017
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Details
Title
Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade.
Author
Plume, Cherniece J., author.
ISBN
9780081017548
9780081017579 (e-book)
9780081017579 (e-book)
Published
Amsterdam, Netherlands : Chandos Publishing, 2017.
Copyright
©2017
Language
English
Description
1 online resource (184 pages).
Call Number
HM742 .P586 2017
Dewey Decimal Classification
302.231
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Chandos social media series.
Available in Other Form
Print version: Plume, Cherniece J. Social media in the marketing context : a state of the art analysis and future directions. Amsterdam, Netherlands : Chandos Publishing, c2017 9780081017548
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