Brand equity : defining, measuring and managing brand equity / guest editors, Ravi Pappu and George Christodoulides.
2017
HD60 .B736 2017
Linked e-resources
Linked Resource
Online Access
Details
Title
Brand equity : defining, measuring and managing brand equity / guest editors, Ravi Pappu and George Christodoulides.
ISBN
9781787435438
9781787435445 (e-book)
9781787435445 (e-book)
Published
[Place of publication not identified] : Emerald Publishing Limited, 2017.
Copyright
©2017
Language
English
Description
1 online resource (97 pages) : illustrations.
Call Number
HD60 .B736 2017
Dewey Decimal Classification
658.408
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).
Added Author
Pappu, Ravi, editor.
Christodoulides, George, editor.
Christodoulides, George, editor.
Series
Journal of Product & Brand Management, 1061-0421 ; Volume 26, Number 5
Available in Other Form
Brand equity : defining, measuring and managing brand equity.
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Online Access
Record Appears in
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