Internet, mail, and mixed-mode surveys : the tailored design method.

3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.

9780471698685 (cloth)
0471698687 (cloth)

Hoboken, N.J. : Wiley & Sons, ©2009.

English

xii, 499 pages : illustrations ; 25 cm

9780471698685

HM538 .D55 2009

300.72/3

Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.

Revised edition of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.

Includes bibliographical references (pages 458-475) and index.

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