Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
2020
HF5415.13 .M555 2020
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Details
Title
Data-first marketing : how to compete and win in the age of analytics / Janet Driscoll Miller and Julia Lim.
ISBN
9781119701217
9781119701248 (e-book)
9781119701248 (e-book)
Published
Hoboken, New Jersey : Wiley, [2020]
Copyright
©2020
Language
English
Description
1 online resource (xxiii, 232 pages) : illustrations.
Call Number
HF5415.13 .M555 2020
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Lim, Julia, 1968- author.
Available in Other Form
Data-first marketing : how to compete and win in the age of analytics.
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Online Access
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