Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
2021
HF5415.5 .M343 2021
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Details
Title
Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
Author
Mahajan, Gautam, author.
ISBN
9781952538582
9781952538599
9781952538599
Published
New York : Business Expert Press, 2021.
Language
English
Description
1 online resource (219 pages).
Call Number
HF5415.5 .M343 2021
Dewey Decimal Classification
658.812
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Business Expert Press Service Systems and Innovations in Business and Society Collection
Available in Other Form
Customer value starvation can kill : prevention and cure.
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Online Access
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Online Resources > Ebooks
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