Key concepts in marketing / Jim Blythe.
2009
HF5415 .B4852 2009eb
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Details
Title
Key concepts in marketing / Jim Blythe.
Author
Blythe, Jim.
ISBN
9781780344874 (online)
1847874991 (pbk.)
9781847874993 (pbk.)
9781847874986 (print)
1847874983 (print)
1847874991 (pbk.)
9781847874993 (pbk.)
9781847874986 (print)
1847874983 (print)
Publication Details
Los Angeles, Calif. : SAGE, 2009 (Boston, Mass. : Credo Reference, 2012.)
Language
English
Description
1 online resource (59 entries) : 36 images, digital files.
Call Number
HF5415 .B4852 2009eb
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Corporate Author
Credo Reference (Firm)
Series
SAGE key concepts.
Available in Other Form
Print version: 9781847874986
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Online Resources > Ebooks
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Table of Contents
pt. 1. Customers and markets
pt. 2. The offer
pt. 3. Approaching customers
pt. 4. Promotion.
pt. 2. The offer
pt. 3. Approaching customers
pt. 4. Promotion.