Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector.
Capozzi, Louis., author.; Spector, Shelley., author.
2016
HD59.5 .C266 2016
Available Online

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Title Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector.
Author Capozzi, Louis., author.
Edition First edition.
ISBN 9781631573828
9781631573811
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Language English
Description 1 online resource (xiii, 179 pages) : illustrations.
Call Number HD59.5 .C266 2016
Dewey Decimal Classification 659.2
Summary While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
Bibliography, etc. Note Includes bibliographical references (pages 149-170) and index.
Access Note Access limited to authorized users.
Access restricted to authorized users and institutions.
Source of Description Title from PDF title page (viewed on August 29, 2016).
Added Author Spector, Shelley., author.
Series Public relations collection. 2157-3476
Available in Other Form Print version: 9781631573811
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1. The public relations campaign to free Rosa Lee Ingram
2. A public relations-driven evolution
3. Fostering a new black identity
4. Michael Sam makes great gains for the LGBT
5. The war on tobacco
6. The campaign for tobacco-free kids
7. When music is the message
8. Battling the tide of public opinion to build support for a Jewish state
9. Feminism from the Feminine Mystique to Lean In
10. The American civil rights movement
11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement
12. The fight against income inequality
13. Taking depression out of the closet
14. The temperance movement
References
About the authors
Index.

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