Digital strategies in a global market : navigating the Fourth Industrial Revolution / Natalia Konina, editor.
Konina, Natalia, editor.
2021
HC79.I55
Available Online

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Title Digital strategies in a global market : navigating the Fourth Industrial Revolution / Natalia Konina, editor.
ISBN 3030582671 (electronic book)
9783030582678 (electronic bk.)
9783030582661
3030582663
DOI https://doi.org/10.1007/978-3-030-58267-8
Published Cham, Switzerland : Palgrave Macmillan, [2021]
Language English
Description 1 online resource (xxvi, 280 pages) : illustrations (some color)
Other Standard Identifiers 10.1007/978-3-030-58267-8 doi
Call Number HC79.I55
Dewey Decimal Classification 303.48/33
658
Summary This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing companies strategies in digital environment, management and business transformation, corporate governance, the digital single market, digital aspects of oil and gas, retail, hotel, FMCG and agri-business. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets. Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Online resource; title from PDF title page (SpringerLink, viewed March 1, 2021).
Added Author Konina, Natalia, editor.
Available in Other Form Print version: 9783030582661
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction: At the Dawn of the Fourth Industrial Revolution
Problems and Prospects / Natalia Konina
Digital Strategy Implementation in Marketing: New Performance and Risks / Valentina Gerasimenko
EU Digital Policy as a Tool for Navigating the Fourth Industrial Revolution / Olga Butorina
Institutionalization of the Fourth Industrial Revolution in National Economics and on Global Market: Different Paths to Success / Vladimir Osipov and Ante Rončević
The Impact of the Fourth Industrial Revolution on Network Business Models / Tatiana Skryl and Marina Gregorić
Strategies for Creating Value Chains in the Digital Economy / Alina Ignatieva and Pavel Trifonov
Sourcing and Digital Strategies Performance of Big Companies in Key Global Markets / Dmitry Stapran and Igor Stepnov
Technologies of the Fourth Industrial Revolution as a Driver of Advancing in Digital Operations Management / Julia Kovalchuk
The Fourth Industrial Revolution and the New Paradigm of Corporate Governance / Alexander Yukhno
Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Digital Marketing Strategies / Sergey Gutnik
The Evolution of Conglomerates in the Digital Era: Adapting Strategies to the Requirements of the Fourth Industrial Revolution / Natalia Konina, Irina Vladimirova, and George Stonehouse
Digital Transformation Strategies of Oil and Gas Companies: Preparing for the Fourth Industrial Revolution / Anastasia Sheveleva, Sergey Tyaglov, and Peter Khaiter
On Determining the Effectiveness of Digital Marketing in Transnational e-Commerce / Yuri Savinov, Evgeniya Taranovskaya, and Oleg Gavryushin
The Fourth Industrial Revolution and Digital Platforms as a Strategic Vector of Global Agribusiness Development / Lilia Revenko and Nikolay Revenko
Retail Business Models in the Era of the Fourth Industrial Revolution / Ekaterina Bostoganashvili
Digital Tools in Empirical Marketing Strategies of Global Hotel Companies / Raisa Nozdreva and Anna Churakova
Digital Transformation of Marketing Strategy of Western Firms in Chinese Cosmetic Market / Elena Ponomareva and Elena Nozdrenko
Management by Values in Digital Transformation Strategies of Russian Companies and the Fourth Industrial Revolution / Alexander Gaponenko, Anastasia Erokhina, and Maria Pokrovskaya
Conclusion: The Fourth Industrial Revolution
Further Research Agenda / Natalia Konina.

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